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Mainstream Indicator, November 30 2015

Find out what’s selling now in the world of mainstream fashion.




Monari knitwear

Louise Litton, buyer at Allen’s of Olney in Buckinghamshire

Monari knitwear (£79) is selling brilliantly, especially its knitted navy tops. We’re also seeing demand for Olsen Mona jeans (£89) and LauRie pull-on trousers (£75). We’re currently offering 25% off coats and jackets, but our main Sale will start on December 28, both online and in-store. We’re considering starting with discounts of 40% to 50% off.”



Michele autumn 15 collection

Sarah Wilks, buyer at Amanda in Ashtead, Surrey

“Right now our customers are loving Gerry Weber tops (£70) because they’re feminine, modern and high-quality. Michele trousers (£100) are very popular because of their great fit and nice colour palette of black, grey and blue. There’s also demand for cosy Olsen jumpers (£60). At the moment we have 20% off a selection of dresses from different brands like Apanage, Tia and Michaela Louisa – they are all selling really well.”



Rabe autumn 15 collection

Irene Mackie, owner of Bentleys of Banchory in Aberdeenshire

“Now that the weather has changed, customers are looking for nice, cosy and wearable knitwear like Rabe sweaters (£80 to £100), which are proving very popular. People are also beginning to buy pieces for the Christmas festivities like dresses from Joseph Ribkoff (£200 to £300) or occasionwear like the Just White Design by SE T-shirts (£95 to £125) in grey, white and blue.”

Carole Ridley, owner of Carole Ridley in Whitstable, Kent

“At Christmas our customers are always interested in dresses for special occasions and elegant coats. Our top sellers are the Xenia Design velvet evening dress (£200) and Annette Görtz beautiful flannel and leather dress (£400). McVerdi outerwear (£300) is also very popular right now. We’re planning on offering discounts of 30% to 50% off our autumn 15 range starting on January 2.”

Joseph Ribkoff

Joseph Ribkoff

Joseph Ribkoff autumn 15

Helen Watterson, director of Cosgroves in Rimington, Lancashire

“Since adding Joseph Ribkoff for spring 15, the dresses have been selling really well (£220). The label’s blue and cream snake print blouse (£180) has been a sensation. Our top sellers are Basler knitwear (£160) and Gerry Weber blouses (£100). We will be holding a Christmas Sale but we don’t know the date and details as yet.”

Anne Cousins, owner of Cousins in Cheltenham, Gloucestershire

“Our current bestsellers are Michele jeans (£110 to £120) and Olsen classic but casual jeans (£85). On December 3, we’re hosting an in-store free fashion show for customers who love Joseph Ribkoff, offering 10% off the autumn 15 range. For spring 16 we’re introducing the full collection of skirts, jackets and trousers from Lecomte.”

Helen Pick, owner of Elegance in Treorchy, Rhondda Cynon Taf

“For the upcoming Christmas season, customers are looking for a lot of red and metallic pieces to wear on special occasions. The Mascara silver dress (£175) and Frank Lyman dresses (£130) are the top sellers as they make our customers feel feminine. We’re offering 20% off autumn 15 stock from January 4 until the end of the month.”


Richard Spencer, manager of Austins in Oxford

“Our customers are always looking for high-quality pieces, although they tend to worry less about the price in the run-up to Christmas when they’re looking to buy gifts. Our customers are quite classic in their tastes and really like classic Skopes tailored suits (£160) in grey, navy and black. Digel jackets (£280) and Meyer trousers (£90) are also selling well. For spring 16 we’re introducing the whole Fynch-Hatton collection. After Boxing Day, we’re going to be offering 30% to 40% off most things in store.”

Tom Barry, owner of Barry’s Menswear in Mallow in County Cork, Ireland

“At the moment Jack & Jones jeans (€49.95/£35.09), hoodies (€29.95/£21.04) and T-shirts (€24.95/£17.53) are very popular with our younger customers from 16 to their late 20s. Another top seller amongst our 20-year-old-plus shoppers is a blue Remus Uomo shirt (€299/£210), while XV Kings jackets (€59/£41.45) and brightly coloured Polo Ralph Lauren shirts (€59/£41.45) are extremely popular. We’re planning a one-day promotion on December 12 with 10% off jeans and hoodies. From December 28, we’ll be offering 50% off everything in store until January 28.”

Mark Clifton, manager of Clive Menswear in Aberystwyth, Ceredigion

“Our customers are looking for good customer service and high-quality clothes. At the moment they’re interested in a lot of tweeds, leathers and velvet. A Helium black leather jacket (£199 to £239) is a definite favourite, as are Scott by The Label full-length tweed overcoats (£159 to £189) and Magee V-neck knitwear (£79) in classic navy blue. We have no plans for a Christmas Sale, although on January 1 we will start offering discounts of 40% off knitwear and coats.”

Grant Mitchell, owner of Cooper & McKenzie in Dundee

“With the arrival of winter, tweed is very popular, in particular Lovat tweed jackets (£199 to £225) in green, blue, brown and grey. Meyer trousers (£89) are really well-fitting, as are Sunwill cotton trousers (£69). Culture shirts (£69) are really standing out in our Christmas windows, especially as they come in different colours and floral prints. From January 28 until the end of February, we’re planning to offer small discounts, maybe 10% on selected items.”


Tommy Hilfiger

Tommy Hilfiger

Tommy Hilfiger autumn 15 knitwear

Allison Owens, buyer at Daniel of Windsor, Berkshire


Barbour is by far our bestseller, with our customers loving its Coleridge wax jacket in black and brown (£239) and the Powell quilted jacket (£149) in black and navy. Tommy Hilfiger knitwear (£90 to £250) is very popular for the cold weather and for work our shoppers are picking Calvin Klein shirts (£60) in baby blue or white. We will start our winter Sale on January 28, offering 20% off all our autumn 15 range until the end of February.”



Barbour wax jacket

Chris Pitham, buyer at Charles Hobson in Easingwold, North Yorkshire

“As we get closer to Christmas our customers are becoming more interested in warm coats and trousers, like Barbour black wax coats (£200), warm and comfortable Meyer trousers (£90) and Magee jackets (£259 to £250). We will start our winter Sale on New Year’s Day, offering 10% to 15% off everything until the end of January.”

Monika Curry, manager of FJ Bodenham in Ludlow, Shropshire

“At the moment the focus is on layering and comfortable knitwear. Olymp knitwear (£69) in classic dark wintry shades is proving a favourite, while Brühl trousers (£65) complement the winter look. Our top seller right now is the Barbour Corbridge jacket (£220). For spring 16, we’re introducing Levi’s classic and skinny jeans (£50 to £70). Over Christmas we’re offering our loyal customers double points on their in-house shopping card every time they make a purchase. Our winter Sale will kick off on January 28, starting with 20% to 25% off all autumn 15 stock.”

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