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Mainstream Indicator, October 11 2014

What’s selling now in the world of Mainstream footwear?


Chloe James Manager of Cara London in Henley-on-Thames, Oxfordshire

“Our own brand Cara London ankle boots are performing strongly in this transition phase between summer and autumn. The Drifter black oxide leather ankle boot with a double zip (£99) is popular, alongside the Wyatt suede ankle boot with a block heel, pointed toe and side zip (£99). We’re hoping for a cold snap so our bestselling Eastwood stretch boot will be back in demand.”

Cara London

Cara London

Stuart Hopkins Manager of Zig Zag in Chichester, West Sussex

“Recently we moved to South Street, the main shopping street, which is good for footfall and ultimately our sales. In our women’s range, black and white Converse (£50) and Dr Martens (£100) are in demand. In the summer we brought in Superga Cotu pumps (£45), which customers have reacted well to.”


Dr Martens

Dr Martens

David Harris Owner of Russell Smith in Felixstowe, Suffolk

“Casual ankle boots (£50 to £65) and longer boot styles (£65 to £100) from Rieker sell really well for us, as do the colourful lace-up and Velcro ankle boots from Moshulu (£50 to £65). At a slightly higher price point, Josef Seibel (£80 to £120) boots are always popular. The warm weather has affected sales as we would normally be selling lots of boots, but when the sun is shining there is no incentive to buy autumn styles.”




Anne Mclean Owner of Sandalwood Shoes in Perth, Perthshire

“We are scaling back our footwear offer to make way for clothing, which we launched in store for autumn 14 to help us stand out from the other shoe shops in Perth. As a result, we ran a 25%-off Sale on ankle boots in September, which worked well. Our bestsellers are Fly London wedge ankle (£100), mid-length (£115 to £125) and long (£150) boots. Rapisardi stretch ankle (£125) and long boots (£145) are proving popular, as are Marco Tozzi leather ankle boots (£89.99).”


David Miller Owner of Spencer & Penn in Portchester, Hampshire

“Lace-up shoes are the biggest trend so far for autumn 14, particularly DB Shoes (up to £80) and Hotter (£70). For our store, medical comfort styles are essential, therefore we recently introduced Place Footwear shoes with built-in arch support for autumn 14 (£70).”


Simone Kavanagh Manager and owner of Spice in Primrose Hill, north London

“Our own brand Spice collection, which is made in Spain, has sold well, especially the ankle boots (£200) and brogues (£200). In court shoes, Audley is a bestseller (£139). We have had a good response to the Avril Gau Mary Jane (£199 to £210), which we introduced for autumn.”

Colin Clark Owner of Shortland Shoes in Cobham, Surrey

“Sales have gone up because people have responded well to the 10% discounts we applied to the stock (we are closing down after 35 years due to a 60% year-on-year increase in rent over a four-year period). Rieker casual footwear (£50 to £60) and Josef Seibel boots (£70 to £80) are our bestsellers.”





Graeme McKenzie Director of Mostyn McKenzie in Aberdeen

“Casual shoes from Rieker (£65) are proving popular. In the spring we introduced the Skechers unisex GOwalk style (£57), which has been a huge success. We are now planning to expand them for spring 15.”


Sandra Trafford Owner and manager of R Allen Shoes in Bolton

“Trading is starting to warm up now since the weather is slowly getting colder. Black is the bestselling colour for Barker Oxfords (£180) and brogues (£180) and for casual shoes from Padders (£65). Customers have responded well to the Brickers casual shoes (£49.99), which we launched in store forautumn 14.”


Mark Bates Part-owner of Sealchief in Bawtry, Doncaster

“Trading is very behind this season due to the unexpected warm weather we have had for October. Bugatti and Rieker are our bestsellers. Since we launched Bugatti three seasons ago it has been a big seller, especially the smart casual shoes (£85). Rieker casual shoes (£85) are also popular.”


Mark Reads Owner of Reads Footwear in Hull

“Financially we are benefitting from selling more expensive shoes at the £200 to £300 price point. We are promoting our own brand Reads shoes in unusual burgundy, blue and green leather. Our Reads classic shoes (£300), as well as brogues from Barker (£200 to £220) are the bestsellers. Loake Chelsea boots (£170 to £220) and casual shoes (£160 to £210) are other major sellers.”




Andrew Roberts Owner of David Roberts Footwear in Llandudno, Gwynedd

“Sales have been quite good, especially for casual shoes by Josef Seibel (£99.99) due to the lining that keeps the shoe warm and waterproof. Smart Barker shoes (£190 to £300) in cherry and green shades are also in demand. Our difference to other stores is that we offer personal service and stock sizes from five to 13, while other shops generally don’t have this range.”


Adam Wright Men’s department manager at Herring Shoes in Kingsbridge, Devon

“For autumn 14 we successfully introduced our own brand Herring rubber-sole brogues (£200) and boots (£200-plus) with leather uppers in tan, black and mid-brown. We’ve pretty much sold out of Rieker’s casual tan rubber-sole shoes (£79.99). We are also still seeing demand for Dubarry’s Atlantic deck shoes (£129) and Steptronic soft leather, sheepskin-lined shoes (£110) and boots (£120).”


James Stacey Director of O&C Butcher in Aldeburgh, Suffolk

“Barbour, Loake and Timberland are the top brands of the season. Readhead boots by Barbour (£149.95) and Stormbuck Oxford lace-ups by Timberland (£110) have been the favourites. Generally, I introduce new brands if I find something I like. Customers have responded positively to Barbour Belsay boots (£180), which we introduced for autumn 14.”





Readers' comments (1)

  • I am in love with those James Stacy boots. They are stylish, but they also look durable. I need something that can withstand a little abuse. I have three horses that I have to tend every day. I could wear those boots straight from the stable to the office.

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