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Mainstream Indicator, September 20 2014


Basler jacket, SS14

Basler jacket, SS14

John Bowden Owner of Gertrude Fashions in Victoria, London

“Ever since we opened our doors in 1973 we have always performed better in autumn because these collections are a better fit for our oldercustomers up to the age of 80. Our bestsellers are quite varied, from Not Your Daughter’s Jeans (£150) to jackets from German brands Basler (from £170) and Eugen Klein (from £220).”

Trina Dods Owner of Mary’s of Enfield in Hoddesdon, Hertfordshire

“We sold about 85% of our summer stock with just a few select items left on Sale. We’ve already had a great start to autumn 14 for both casual and occasion wear, and are looking forward to business increasing even more leading up to Christmas. Our biggest sellers are the Joseph Ribkoff black and white tunic monochrome dress (£180) and Gerry Weber Roxy jeans (£95).”

Yana Trabalza Owner of Celeste Boutique in Orpington, Kent

“The recent hot weather has been having an effect on business, as we started getting autumn 14 stock in around July, so it’s been quite challenging to start selling it. Our major sellers right now are tops from both Monari (starting at £79) and Marble (from £59).”

Julie Facey Manager at Charisma in Southampton

“Overall our trading is up compared with this time last year, which we think is due to a general sense of increased financial stability. Frank Lyman tops (£90 to £100) and little jackets (£100 to £140) have been popular. Moreover, mix-and-match Viz-A-Viz tops (£20) have sold well this season.”

Rachel Robinson Manager of Christine of Shenfield in Brentwood, Essex

“We’re going through our transitional period, with some Sale items on the shop floor. Compared with autumn 13 there hasn’t been a difference in trade. We are, however, having a good run with Lucia knitwear (£99 to £300) and Sahara tunics and dresses (£100 to £200).”

Davina Nunn Owner of Davina’s in Fareham, Hampshire

“This time last year we had much better trade, but the opening of a new shopping centre in town has definitely affected business. Footfall is very poor and abiding to mark-up rates is a struggle, but we hope to see improvement as the season continues. Our bestsellers have always been Joseph Ribkoff classic skirts (£149) and trousers (£165).”

Godske jacket

Godske jacket

Irene Mackie Director of Bentleys Fashion in Banchory, Aberdeen

“Performance has improved compared with this time last year, because we have bought well this season, which has boosted sales. Our top-selling items are dresses by Frank Lyman (£150 to £220) and Joseph Ribkoff (£220 to £290). Jackets from Godske (£140 to £190) have also been selling strongly.”


<a href=INTEXTLINKTEXT jacket, mens” src=”/Pictures/web/p/f/o/Barbour_jacket_mens__192.jpg” />

Barbour jacket, mens

Monica Curry Owner of FJ Bodenham Menswear in Ludlow, Shropshire

“Our bestsellers are quite varied in price, from Magee shirts at £62 to quilted Barbour jackets at £149. Barbour is the most expensive brand we stock. We’ve been fortunate to experience surprisingly good trade, considering our busiest time is mid-summer, and we hope this change continues into autumn.”

Richard Pepper Owner of Peppers Fashion in Church Stretton, Shropshire

“Our bestselling brands at the moment are Olymp for shirts (£50), Brühl trousers (from £69.95) and Viyella jackets (from £175) and shirts (£69.90). We’ve been very lucky in selling a big quantity of summer stock due to the weather still being warm; however, the autumn season has always brought us a high level of trade.”

Darren Hoggett Co-owner of J&B Menswear in Norwich

“Our consistent bestsellers are Fred Perry polo shirts (£55), Lee Daren regular slim indigo jeans (£69.99) and Remus Uomo suit jackets (from £159). With winter being such a short season it affects our profits year after year and more customers are buying our summer Sale stock. However, Fred Perry polos and dark denim have always been popular items.”

Phillip Buckley Manager of Denis Hope in Rochdale

Ted Baker shirts (from £55), Boss Black shirts (from £69) and Remus Uomo suits (from £295) are our three biggest sellers right now. We are selling more autumn 14 products, like long-sleeved shirts, than summer Sale stock as our customers are preparing for the new season.”

Estelle Smith Manager of C&C Suits in Lerwick, Shetland Islands

“Remus Uomo slim-fit three-piece suits (from £249), Skopes single-breasted suit jackets (from £32.50) and our Rael Brook formal shirts (from £22.99) are our most in-demand brands. As we move into autumn business is slowly falling. Summer is our busiest season, mainly because many couples decide to get married around that time.”

Matthew WarNock Owner of Peddars of Sudbury, Suffolk

“Our formal Brühl trousers (from £70), the classic Fred Perry polo shirts (£55 to £65) and Eterna Swiss cotton shirts (£49) have always been popular. We are currently selling a mixture of our new autumn 14 stock alongside summer product. Classic polos and light casualwear such as Gabicci jackets (from £65) are still flying out of the doors and trade has been quite buoyant. We’ve had a great start to autumn 14, with some stock already being sold including new collection Brühl trousers.”

<a href=INTEXTLINKTEXT suit” src=”/Pictures/web/a/d/x/BOS_181.jpg” />

Hugo Boss suit

Lorenzo Bonura Owner of Swagga in Hoddesdon, Hertfordshire

“We’ve had great success with our Hugo Boss shirts (£50 to £105) and Ralph Lauren shirts (£42.50 to £200). We tend to do very well in autumn/winter as our customers are buying heavier and more expensive items such as Bellfield jackets (from £55).”



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