Bringing you Content From the Industry
Winning share of wallet relies heavily upon marketing to grow brand awareness, but when you are a small fashion brand or retailer with a tiny budget it can seem like an impossible task. Squarespace is helping your type of business do just that, with a suite of effective marketing tools.
Squarespace, the all-in-one website builder, is helping millions of companies in the same position. A robust search engine optimisation strategy is a must, and the platform aims to ensure websites appear at the top of search results, which can help to bring enhanced traffic to your site.
For fashion in particular, cracking social media is critical. But again, when you have a small team, working across across multiple platforms effectively can be a challenge. Squarespace enables users to update content simultaneously across Facebook and Twitter, while “share” and “pin” buttons allow visitors to spread your content out to their own fans and followers, vastly extending your digital footprint.
Growing your traffic and social reach requires a greater number of visitors and a wealth of new customer data. Yet the challenge remains: How do you turn that mountain of data into actionable insight? Squarespace makes it easy with intuitive tools that allow you to collect information from visitors through contact and sign-up forms, applications, surveys and much more. This insight can then be used to inform your email campaigns and newsletters, all through Squarespace’s MailChimp integration.
Visual information from a single interface means you don’t have to be a data scientist to make sense of shopper trends. Reports cover online statistics such as page views, conversion and the types of content that are gaining the most traction.
In the fashion space, telling a story helps you stand out from the competition. And with Squarespace you can do this through its blogging capabilities. Easy to use, it allows you to upload images or full galleries, has video functionality and audio, and RSS feed functionality. Content can then published directly via Apple News from your blog.
You can help then direct those customers into store via embedded onsite Google Maps and an ”About” page, as well as tailor it with a ”Mobile information” bar for those customers out an about.
Keep your customers up to date with your calendar of events and promotions with functionality that allows them to RSVP onsite, and then share those events across social media.
With Squarespace small fashion brands and retailers can do more than just grow their brand awareness – they can compete on a level with companies of any size.
Try Squarespace free for 14 days! When you’re ready to subscribe be sure to use coupon DRAPERS to get 10% off your first website, store or domain purchase.