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With offices in London and Sydney, Practicology is a global independent multi channel retail and e-commerce consultancy, with first hand and in depth knowledge of the Global e-commerce market.

All of our team have run e-commerce channels and owned the P&L for a number of high profile brands including: Burberry, Ted Baker, Thomas Pink, Harrods, Speedo, Kickers, Lyle & Scott, New Look and Scribbler. We are retailers who know what it takes to run a successful multi channel business and of how to scale through effective cross channel and online strategies.

The teams in the UK and Australia are thought leaders and have wide ranging international experience.

All of the work we do is supported by insight and data and by the benchmarks and case studies we’ve accumulated from the years we’ve worked in this space.

The management team has a combined 60 years experience in e-commerce!

Our clients include the likes of Richemont, Ted Baker, Wilkinson, National Geographic, Thomas Pink and Hotel Chocolat.

Our services cover three key areas:

1. We’re part retailer:

  • We trade some of our clients sites

2. Part consultancy:

  • Strategy
  • New channels
  • Technology selection
  • Business Intelligence and Analytics

3. We’re part agency delivering agency related services including:

  • Marketing
  • Conversion rate optimisation
  • Design
  • Content


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