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Premium Indicator, September 27 2014

What’s selling now in the world of Premium fashion?


Sarah Holden Assistant buyer at Cricket in Liverpool

“Sporty looks are really popular and the autumn 14 season is proving strong for Isabel Marant trainers (£350) and coats (£300 to £400). Balenciaga is the leading eveningwear performer, particularly for separates such as tops, skirts or shorts (£400 to £800). New brands for autumn 14 have included Self-Portrait (£90 to £250), Cameo the Label (£60 to £200) and Clover Canyon (£270 for trousers).”

Ted Baker

Ted Baker

Carl Jacklin Owner of Agatha in Lincoln

“We’ve experienced a 7% increase in trade year on year, which we attribute to our strong service and the fact people respect independent boutiques rather than multi-brand department stores. Ted Baker dresses (£150 to £250), Paul Smith dresses (£240 to £400) and knitwear (£100 to £200), and Second Female tops (£60 to £80) are performing strongly.”

Barbara Dunaj Owner of Baska in Cambridge

“Coats by Marella (£300) and MaxMara Studio (£500) are selling particularly strongly at the moment. After the colourful summer, the bestselling autumn 14 colours are navy and red. Every year we look to introduce labels that are less well known, such as Turnover (tops and skirts both at £120) for autumn 14.”

Tiffany Ross Buyer at Cavells in Oakham, Rutland

“New-season transitional pieces are really popular. Organic fabrics are preferred by our customers, so oversized denim dresses (£125) by Beaumont Organic are selling out. Coats from Weekend MaxMara (£400) are doing well too.”

Autumn Cashmere

Autumn Cashmere

Rachel Nicholas Assistant buyer at Mosaique in Stratford-upon-Avon

“Diane von Furstenberg has always been our top seller, especially the fitted or knee-length dresses (£325). MaxMara Studio is a bestseller in coats (£900) and trouser suits (£550 to £600). Autumn Cashmere sweaters (up to £400) are also selling out due to the bright colours and open-back shapes.”

Paula Jauncey Owner of Emporio Clothing in Worcester

“Knitwear, in particular sweaters and jumpers, has been the biggest trend by far, especially from Joseph (£300). Paul Smith coats (£500) and dresses (£200) have also been in demand. New brands launched for autumn 14 include Eileen Fisher and Margaret O’Leary. The popularity of online shopping means we try to keep the prices in line with the brands’ websites.”

Roz Clarke Owner of Roz Clarke in Windsor

“Tweed jackets (£350) and long net skirts (£250) by Lilith are proving popular. Overall, knitwear like jumpers and sweaters from Un Jour Ailleurs (£220) is in demand because knits are an essential garment to transition into the chilly weather. Our customers prioritise quality and texture when buying knitwear.”

Andrew Maloney Owner of Eton Clothing in Sheffield

“Coats by Burberry (£700) and dresses (£400 to £500) from McQ by Alexander McQueen have sold well for autumn 14. Every season we try to introduce new brands - outerwear brand Canada Goose (£350 to £500) is new this season. We do rigorous research before introducing anynew ranges to ensure they meet our customers’ tastes.”


Lewis Tweddell Owner of Lewis Yates in Billericay, Essex

“We’re planning our complete autumn 14 changeover at the end of the month and preparing early for the Christmas rush. Our bestsellers right now are Victorinox sports jackets (£225) and stretch poplin Eton shirts (£135).”

Paul Dassforn Manager of Zagger Fashion Group in Chelmsford, Essex

“It is easier to sell in summer because the prices aren’t as high as they are for heavy autumn fabrics. We like to introduce new brands every season. We launched True Religion jeans (£165) for spring 14, which are selling well into autumn 14 with more pieces expected in the coming weeks. Our bestsellers are jeans by Armani Jeans (£140) and Ralph Lauren polos (£75).”

Stone Island

Stone Island

Chris Kalluf Buyer at Quest Clothing in Falkirk, Stirlingshire

“We’ve been a little disappointed with trade, which is down 10% year on year. Many local shops are closing due to larger shopping developments opening in the area. Nevertheless, Stone Island jackets (£325), Paul & Shark polos (£80 to £120) and Armani Jeans denim (£110) are our most popular items.”



Nigel Clare Owner of Nigel Clare Menswear in Chorley, Lancashire

“We’ve had a great response to our two new jeans brands - Prps (£250) and Jacob Cohen (£400), which we started with for autumn 14. Established bestsellers also include Vivienne Westwood shirts (£199), Barbour knitwear (from £119) and Ralph Lauren long-sleeved polos (£85).”

Louis Copeland Owner of Louis Copeland & Sons in Dublin

“Trade was difficult in August and clearing the summer Sale was a priority. However, sales picked up in September as autumn 14 stock suits our older customers who prefer heavier garments. This season we’ve introduced G Connolly suits (€500/£393). Canali suits (€1,000/£787) and Paul & Shark shorts (€150 to €160/£118 to £126) continue to be our top sellers.”

Paul Harris Store manager at Philip Browne Menswear in Norwich

“We’re doing great with autumn 14 stock. We were lucky to have an excellent summer, with the good weather continuing into the new season. Belstaff Trialmaster jackets (£550) and Moncler down jackets (£680 to £1,000) are selling best.”

Paul Morarji Manager of Niro Menswear in Peterborough

“We’re doing great with Stone Island sweatshirts (£145) and jeans by Armani Jeans (£120), plus two new brands - Moschino (jeans £200, shirts £140 to £150) and Versus Versace (jeans £250).”



Kunal Shah Co-owner of Academy Menswear in Stevenage, Hertfordshire

“The Indian summer has meant more summer Sale stock is being sold compared with heavier autumn items. Diesel jeans (£115 to £140), Superdry jackets (£80) and Emporio Armani jogging bottoms (£100) and tops (£110) are in demand.”


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