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Deryane tadd (1)

Retailer Insight: Indies' online battle for brand loyalty

Must-have brands are vital for independent retailers. But what happens when the competition hots up and bigger retailers want a piece of the pie? Deryane Tadd, owner of Drapers Award-winning premium womenswear store The Dressing Room in St Albans, examines the challenges facing independents when selling brands in the cut-throat world of online retail.