We take a whistlestop tour of recent openings, including a streetwear agency’s retail debut and a London indie’s move outside the capital
Folli Follie, 493 Oxford Street, London W1
Greek accessories and jewellery brand Folli Follie opened a mini flagship at the Marble Arch end of Oxford Street last month. The 85 sq ft corner location features a curved exterior window, through which the brand’s signature orange walled interior can be seen. This ensures the store stands out from its neighbours, which include jeweller Links of London.
Inside, the punchy bright orange is seen on small display units, but is offset by fixtures and fittings in white or pale oak and stainless steel. Curved arches create neat shelving columns to display larger bags and accessories, reflecting classic Greek architecture and nodding to the brand’s heritage.
A large flatscreen TV displays campaign imagery. Prices range from £14 for a leather card holder to £450 for a leather handbag.
A Number of Names, 4 Upper James Street, London W1
London streetwear agency A Number of Names opened its first store in May, in Soho. It coincided with the launch of a web store and the release of its own label, Anon.
Thee 548 sq ft store stocks brands sold by the agency, which was set up in 2008 by Craig Ford, co-founder of menswear trade show Jacket Required. These include Billionaire Boys Club, Bedwin & the Heartbreakers, Gourmet and Icecream, as well as T-shirts, sweatshirts, caps and accessories from Anon.
With a stark white interior, minimal silver rails and plain glass top tables, the unfussy and almost clinical design allows the diverse mix of product to shine. A mat stating ‘Almost everyone welcome’ adds a touch of humour. Prices start at £1 for an Anon badge to £475 for an Ebbets Field Flannels jacket.
Nudie Jeans Repair Shop, 19-21 Redchurch Street, London E1
Swedish denim brand Nudie Jeans’ second store in the capital is the latest addition to east London’s burgeoning Redchurch Street in Shoreditch. Joining its other Repair Shop, which opened at 29 D’Arblay Street in Soho in 2013, this second outpost is a 780 sq ft space designed by the brand’s own interior design team to the theme of ‘reclaimed meets minimalist industrial’.
This look is achieved through the combination of rustic worn wooden floors, which are old Victorian pine, modern painted breeze-block walls, simple metal fixtures and rustic vintage furniture, which creates a quirky, studio-cum-workshop feel. The focal point of the store, other than the wall of simply folded denim, is Nudies’ signature jeans repair station with an industrial sewing machine used to repair and alter purchases free of charge.
Prices range from £38 for a T-shirt to £375 for a leather jacket.
Question Air, 51a South Street, Chichester, West Sussex
Contemporary independent Question Air recently opened its sixth store, moving out of London for the first time to Chichester. “We decided to open the store because a lot of our London customers have holiday homes in that area, particularly West Wittering. We saw a gap in the market there to provide something a bit different,” explains menswear buyer Nicholas Thorne.
The 51a South Street premises is a former house, with the 900 sq ft shop space currently occupying the ground floor. The shop will extend into the first floor of the three-storey building once it has been renovated.
Stocking key labels such as Diane von Furstenberg, Helmut Lang and Edwin, the retailer’s holiday home location puts the emphasis on holiday, pre- and high-summer collections.
In keeping with Question Air’s style and other locations, the store is modern and simple, with white walls, floating shelving units and moveable sturdy rails.
Prices range from £40 for an American Vintage T-shirt to £1,000 for a ThePerfext leather jacket.