Racing Green has strengthened its position as the UK’s best performing fashion website in Q3, according to the latest quarterly testing of the online operations of the country’s leading clothing retailers undertaken by specialist Sitemorse exclusively for Drapers.
It achieved a score of 7.26 out of 10 compared with 7.08 in Q2, which created a slightly larger gap between it and second placed womenswear retailer Vivi that managed to score the same as last time 7.04. It is followed by Aquascutum, which improved on its Q2 score with 7.02 versus 6.66.
|Hawes and Curtis||5.20|
|Burberry Group plc||5.00|
|Turnbull & Asser||4.20|
|Long Tall Sally||3.84|
|JoJo Maman Bébé||3.68|
|M & Co||3.66|
|J.P. Boden & Co.||3.20|
|Levi Strauss (UK)||3.14|
|Gieves & Hawkes||3.12|
|River Island Clothing Co||2.78|
|Edinburgh Woollen Mill (The)||2.76|
|Sports Direct International||2.58|
|Mamas & Papas||2.40|
|Lands End Direct||2.40|
|Austin Reed Group||2.40|
|Gray & Osbourn||2.34|
|Viva La Diva||2.34|
|M and M Direct||1.98|
|JD Sports (The John David Group)||1.62|
The sites tested comprise both transactional and non-transactional and the testing involves using automated software that page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks of quality, user experience, accessibility, performance and SEO capability of each of the websites.
Making appearances in the top 20 of the table are some high climbing retailers, notably Slater Menswear, which moves up 79 places into 10th spot with a score of 4.84 compared with a mere 2.16 in Q2. It is joined in this upper grouping by value chain M&Co, which moves up 21 places to 11th spot, and lifestyle retailer Fat Face, which ascends into 14th spot after a climb of 25 places.
The one faller in the top 20 is designer retailer Joseph, which slips into 17th spot from 12th place last time. Other fallers worth noting in Q3 include digital leader Burberry, which drops into 34th spot after holding 10th spot last quarter, and Gap, which falls to bottom spot in the table having previously been in 46th position.
It is joined in the bottom 10 by Miss Selfridge, which drops from 67th spot to 101st where it sits alongside fellow Arcadia brands Wallis, Dorothy Perkins and Topman. Only Topshop escapes, but even this brand is just one place outside the bottom 10 in 96th spot. Extracting itself from this low grouping is Prada, which manages to climb into 91st spot having languished in 100th position in Q2.
In the shoes and accessories sector that Sitemorse also tested in Q3, retailer Wynsors World of Shoes moves up one place to take the top spot with a score of 6.80 out of 10 – a notch above its 6.75 achieved in Q1 – as it dislodges Jane Shelton, which fell to seventh spot with a score of 4.38 versus 6.92 in the last quarter.
|Bally Group (UK)||3.95|
|Hush Puppies UK||3.68|
|Barker Shoes Ltd||3.30|
|Foot Locker UK||3.08|
|Claires Accessories UK||1.88|
Well respected multichannel retailer Schuh climbs from fifth place to second spot, having improved its score from 4.48 to 6.46, which places it above Jones Bootmaker.
The two biggest climbers this quarter are Bally Group, up seven places to fourth spot, and Hush Puppies, up eight places to sixth spot. In contrast, the biggest faller in Q3 is Cloggs, which slips six places to 18th spot.
Sitemorse has been advising its clients on how to improve their web presence for more than a dozen years now, and its technical team have fine-tuned the Sitemorse software engine so that it is capable of doing far more than just help find problems.
Hundreds of clients across major corporates, local and national government, utilities, financials and the health sector rely on Sitemorse to help them improve the performance, compliance and quality of their online assets, web, mobile and social.
The company offers true digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks spotlighting the true online leaders in a number of sectors, from London-listed blue chips to universities, central government to consumer finance providers.