The second Drapers Personalisation Report, produced in association with Monetate, focuses on the next steps retailers and brands need to take to ensure they stay ahead of the competition.
Personalisation is not a new term, but the reality of what it means to each business differs. While a personal greeting on emails is now commonplace, many retailers are now moving on to the next stage of personalisation through segmentation.
Putting the audience into specific groups and identifying trends in their shopping behaviour allows the business to tailor content to increase engagement and sales. But the pinnacle of personalisation – specific offers to specific individuals – is still a way away for most retailers.
This special report reveals:
- How new technology is pushing the boundaries of personalisation
- The big data conundrum – using a ‘pyramid’ plan to decipher information
- Artificial intelligence and the transformation of customer relations
- Industry insiders identify the game-changing technology that will help them do their jobs better
Whatever stage of the personalisation journey you are on, this report will provide insight and real-life examples of how to continue to advance in this area and better the customer experience.