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The single customer view is at the forefront of retailers’ minds, but GDPR and continuing customer concerns about privacy mean it is no easy win
Fashion retailers gathered at the Soho Hotel in June to discuss how 3D fashion is changing the industry.
In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement.
Fashion is one of the world’s most polluting industries.
The Drapers Ecommerce Snapshot gives a comprehensive overview of fashion’s digital performance over the last quarter.
Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.
3D sampling is here, and it is transforming the way companies design, develop and produce fashion.
Earlier this month Drapers hosted a live discussion with SML and Zebra on how – and why – fashion retailers are adopting RFID at an accelerating rate.
Fashion consumers today want fast, easy and seamless. Drapers’ report on the growth of instant fashion explores how retailers should respond to this in a multichannel era.
Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.
How retail automation is boosting creativity, innovation and control.
Today, Drapers launches the Ecommerce Snapshot, providing key industry digital performance indicators, trends and insights.
The results are in. Only 29% of influencers are asked about their audience demographics, and just 11% of influencers who collaborate with brands on their blogs are asked for their analytics to prove the value of the post or its reach.
When UK fashion brands think about going international, Europe, the US and China are often the first port of call.
Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it?
The Drapers Salary Survey provides a glimpse into pay levels across the fashion industry.
Off-price product, rather than being a problem to avoid, is a part of every retail business and is fast becoming a bona-fide channel in its own right.
Mismanaging excess stock can harm a brand and train shoppers to only buy at Sale prices, but you can discount without damaging your reputation
Offloading excess inventory in international markets can be challenging but some fashion retailers and brands think it is worth doing
Watch Drapers’ webcast, Achieving a single view of stock in real time, in association with Detego.
Drapers consults five fit experts on future trends in body-dimension data and fit.
No matter what channel you sell through, fit matters, says Ed Gribbin, president of Alvanon
It is not enough to gather body fit data – understanding how to use it is crucial.
As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.
How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage.
Watch Drapers’ webcast on supporting the customer journey across all channels, in association with Cegid.
Many retailers succumb to the temptation to sell off excess stock through big discounters at deeply reduced prices, but there are other options
Download Drapers’ fourth annual Multichannel Customer Insight Report for free.
With a structured, strategic approach, excess stock is an opportunity to generate new revenue.
Watch Drapers’ webcast on The transformative power of personlisation – marketing to a segment of one, in association with Oracle+Bronto.