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Customer insight: How fashion’s multichannel consumers are evolving

Our annual survey of fashion shoppers provides in-depth insight into what shoppers want in a multichannel retail world. 

Drapers’ annual survey of consumer behaviour gives a snapshot into what fashion consumers want today – from the social networks shoppers are most likely to buy from, to how much people are willing to pay for delivery. 

Read the report to find out:

  • The split between online and mobile, and how the channels are evolving
  • Why attitudes towards technologies such as fit tech are improving
  • The differences between younger and older shoppers

Access the report here 

 

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