Keely joined Drapers more than 13 years ago and now leads the magazine, website and all events.
As editor, Keely works closely with the editorial and commercial teams to build Drapers multichannel strategy and continually enhance the brand to focus on its core proposition – to provide a competitive advantage to the leaders and future leaders of fashion businesses to help them future-proof their business and do their jobs better.
She also runs all Drapers events including the awards business (Drapers Awards, Drapers Independent Awards, Drapers Footwear Awards, Drapers Digital Awards), conference forums (Drapers Fashion Forum, Drapers Digital Forum, Drapers Operations Forum) and bespoke breakfast and dinner events.
Keely has more than a decade of experience working at Drapers and has written across news, fashion and features with a particular focus on new innovations and developments in the world of multichannel fashion. She can regularly be seen hosting panels at industry events and featuring in national media.
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Find out Drapers’ pick of the brands from the autumn 19 edition of Pitti Uomo in Florence.
Pitti proves positive once again Subscription
The autumn 19 buying season kicked off to a flying, if slightly foggy, start at menswear trade show Pitti Uomo in Florence this week (8-11 January).
As 2018 draws to a close, many in the industry will be breathing a sigh of relief. For some, it has been an incredibly difficult 12 months.
This week, we were once again gripped by a parliamentary committee hearing, this time featuring the formidable Mike Ashley.
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Spanish leather hub Ubrique is on a mission to extend its manufacturing services beyond traditional luxury labels to offer hand-crafted products to smaller premium brands.
Bricks-and-mortar retailers are under pressure to evolve quickly to meet changing consumer behaviours and landlords must adapt to changing retailer requirements.
Black Friday has been plagued with issues since the US shopping event first arrived on these shores.
This week we gained more insight into how some of the high street’s biggest names are refocusing their strategies to tackle ongoing trading headwinds.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.