Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Multichannel Customer Insight Report

Drapers has exclusively surveyed 2,000 UK consumers to find out how they browse and buy today, and how they would like to shop in the future.

Just over nine months into the year, and 2016 has been full of change. From high street staples such as BHS disappearing to online businesses such as Missguided unveiling plans to open bricks-and-mortar stores, retailers of all shapes and sizes are adapting their propositions in order to stay ahead of the multichannel curve.

This is all being driven by the consumer, who instead of being simply sold to on the retailer’s terms, now dictates how they want to be retailed to.

So it is with this in mind Drapers brings you the 2016 edition of the Multichannel Customer Insight Report. We have surveyed a nationally representative pool of 2,000 UK consumers to get their views across six retailing areas, from online, to mobile and tablet, in-store, social media, personalisation, and delivery and returns.

We have compared the findings with the results from our 2014 and 2015 consumer surveys to identify year-on-year changes and then spoken to key retailers such as JD Williams, Thomas Pink and Missguided to get their reactions to the responses.

To read the full report click here.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.