As sustainability - and squeezed margins - continue to put pressure on retailers to improve management of excess stock, off-price fashion has become a hot topic. Drapers’ new report explores its opportunities.
Brands have come to see excess stock as a necessary evil. From Prada to Primark, every brand knows it is an inevitable part of selling fashion: no matter how effective your predictive technologies or trend-forecasting know-how, excess stock is still viewed as a problem that will always be there.
There is another way to look at it, however. Although it is undeniable that too much excess stock suggests something might be awry, some brands are starting to see excess in a different light. Rather than an inconvenient problem to be managed in the best way possible, it could be viewed as an opportunity and as a sign of a healthy business.
In this report, in association with Inturn, we take a look at off-price fashion and explore the opportunities it holds for retailers and brands. We investigate how it is another revenue stream and how it supports the whole cycle of fashion retail, and explore its role in removing unsold stock from core markets. Plus, we look into why it is a powerful way to enter new markets.