Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Unleash the power of artificial intelligence

In the ultra-competitive world of fashion ecommerce, data insight is critical to maximise customer spend.



This intelligence can help retailers merchandise the most relevant products to their customers at exactly the right moment to boost conversion and drive profits.

The trouble is fashion brands and retailers now amass so much data on their customers across multiple channels, they often lack the time, resource or capability to effectively analyse it. So how do they turn it into actionable insight?

Step forward artificial intelligence (AI). This technology can help fashion brands and retailers to automate processes by using the data collected on customers to deliver a more targeted online experience, freeing up time for merchandising teams to focus on the most profitable categories and the areas that really matter.

To help businesses harness the power of AI, Drapers has partnered with Apptus on this research report Artificial Intelligence: the Future of Online Merchandising?

We surveyed 80 senior fashion directors across all levels of the market, and brought together a panel of leading retailers including Asos, Marks & Spencer and JD Sports, to discuss the findings at an exclusive roundtable.

We hope you find this report insightful and, as ever, welcome your feedback. Email

Click here to read this report for free. All you need to do is fill in your details.

We hope you enjoy this report, and as ever, we would love to hear your feedback.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.