In the ultra-competitive world of fashion ecommerce, data insight is critical to maximise customer spend.
This intelligence can help retailers merchandise the most relevant products to their customers at exactly the right moment to boost conversion and drive profits.
The trouble is fashion brands and retailers now amass so much data on their customers across multiple channels, they often lack the time, resource or capability to effectively analyse it. So how do they turn it into actionable insight?
Step forward artificial intelligence (AI). This technology can help fashion brands and retailers to automate processes by using the data collected on customers to deliver a more targeted online experience, freeing up time for merchandising teams to focus on the most profitable categories and the areas that really matter.
To help businesses harness the power of AI, Drapers has partnered with Apptus on this research report Artificial Intelligence: the Future of Online Merchandising?
We surveyed 80 senior fashion directors across all levels of the market, and brought together a panel of leading retailers including Asos, Marks & Spencer and JD Sports, to discuss the findings at an exclusive roundtable.
We hope you find this report insightful and, as ever, welcome your feedback. Email firstname.lastname@example.org
We hope you enjoy this report, and as ever, we would love to hear your feedback.