Personalised email marketing can be used to drive customer loyalty and increase sales.
Developments in technology have allowed consumers to think about their overall experience with a brand, rather than in terms of channels – regardless of their physical or online presence. Building a cohesive and engaging user experience, both before and after purchase, has become essential for maintaining customer loyalty.
This 60-minute on-demand webinar will discuss:
• Key consumer insights with today’s mobile consumers
• How to develop an email marketing strategy that helps drive loyalty
• How social media affects consumer shopping experience
• How to use segmentation to meet consumer’s expectations of relevance