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White paper: Understand the importance of fit preference

Shoppers’ perceptions of customer experience, personalisation and loyalty have evolved. Fits Me’s new whitepaper, Knowing Them, Knowing You, uses garment technology expertise to provide invaluable insight into these trends.

  • 78% of customers want personalised fit from fashion ecommerce, yet half struggle to find the clothes they need online
  • 88% of customers get frustrated online 
  • 67% of fashion shoppers report annoyance at time wasted searching for what they need online
  • 34% of customers would be happy to share their measurements for a bespoke shopping experience

It has never been more important for retailers to understand the changing landscape of customer expectations.  

To discover more about what customers are thinking and the opportunities it can bring to your business, click here to download this white paper for free. All you need to do is fill in your details


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