Personalisation has become one of the key buzz words in fashion retail in recent years, but the reality is that most fashion brands and retailers are at the beginning of the journey to offering their customers truly curated experiences.
The possibilities, however, to drive engagement and ultimately conversion, are endless. Targeting customers at exactly the right time with targeted communications and content will ensure fashion retailers and brands stand out from the competition by offering an experience that feels tailored and personal.
However, challenges persist. Siloed data, legacy systems, lack of buy in from senior management, or within departments and in stores, and the inability to properly mine data to properly connect the dots plague many businesses.
The opportunity, however, is clear, and most fashion businesses are now looking at how to best approach their personalisation strategy in order to maximise the lifetime value of existing customers and gain new ones.
This Drapers report, produced in association with personalisation specialist Sailthru, aims to shed some light on current best practice and how to futureproof your strategy. We have interviewed seven fashion retailers, who are at different stages of their personalisation strategy, to find out what their approach is and what is proving successful or otherwise.
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We hope you enjoy this report, and as ever, it would be great to hear your feedback. Email email@example.com