Drapers picks out the top trends and techniques to take as inspiration from the latest store openings in the UK and beyond.
1 Make your store a home
Tory Burch Regent Street
Walking into the new Tory Burch store on London’s Regent Street feel less shopping, and more stepping into a glimpse into an extremely luxurious, elegant home. Plush carpets in bold leopard prints, lush floral sofas in the upstairs space, and opulent objects such and chinoiserie vases and desks inlaid with mother of pearl, dotted in between the merchandise to give a relaxed, personal but exclusive feel to the space.
2 Create an impact with digital
The centrepiece of Paul & Shark’s 2,000 sq ft store in St James’s Market is a huge feature wall, made entirely from digital screens. The screen draws the eye with a huge, moving backdrop that creates a dramatic effect, and allows the brand to communicate its nautical heritage, even in a central London location, broadcasting lifestyle and brand imagery. The screen adds a sense of grandeur to an otherwise minimalist, sleek store and draws attention to the store, even from out on the street.
3 Get clever with levels
Drake’s Clifford Street
The walls of Drake’s recently refurbished Clifford Street store in London’s Mayfair are stacked high with an intricate jigsaw of products. However, thanks to a clever use of display techniques, products are folded, hung up and displayed on mannequins, as well as a focus on presenting a minimal amount of product, the layout showcases the range of the brand and also accents the brands premium offering with a quirky, clever simplicity.
4 Tailor to your audience
Replay sao paolo store interior
For Replay’s first Brazilian store, in the city of Sao Paulo, the design team took inspiration from the country’s wildlife and culture. The 4,300 sq ft space features a 33 ft high waterfall of greenery, and wooden fixtures through the store and a focus on natural lighting create a dark, forest-like atmosphere. Alongside these Brazilian elements, the Replay branding is nevertheless strong with a neon store sign and industrial accents such as concrete and cast iron set alongside the softer wood – and Replay’s typical store aesthetic is reworked in celebration of the brand’s new Brazilian home.
5 Make your store an Insta-sensation
With floor-to-ceiling screens, armies of glamorous mannequins and statement decor, Missguided’s new store in London’s Bluewater shopping centre is made for Instagram. The 16,200 sq ft space opened in early June and aims to capitalise on the social media needs of its experience-hungry Generation Z target market. Young shoppers have plenty of opportunities to create “Instagram moments” in a specially designed “shoe-niverse” area and around neon signage that lends a party atmosphere to the space.