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Asics regent st interiors 014

Japan's Asics brings robots to Regent Street

Pride of place in the window of the new Asics flagship store on London’s Regent Street, a metallic, shimmering robotic arm moves hypnotically back and forth. Inch by inch it draws an illustration of Asics’s signature trainer on the glass – hypnotising onlookers in store and summing up the heart of the new store’s concept: fusing technology, design, brand identity and excitement.