Ahead of Drapers revealing this year’s 30 under 30 this weekend, we catch up with one of 2012’s ones to watch, Lily & Lionel creative director Alice Stone.
How did it feel being named in Drapers’ 30 under 30?
It was an absolute privilege to be recognised amongst some incredibly talented people in the industry.
What has happened in your career since then?
We were named one of Walpole’s Brands of Tomorrow 2012, which has been a massive honour and instrumental to the growth of Lily and Lionel. Through the nurturing and mentorship from industry experts such as president and chief executive of Thomas Pink Jonathan Heilbron and Harrods’ managing director Michael Ward we have received some invaluable guidance.
The brand has expanded into menswear, we have launched our autumn 12 collection and are currently working on an exclusive spring 13 range for fashion [London fashion independent] Matches. We have also grown the brand internationally, working with agents in Australia, Germany and France.
Do you have any tips or advice for other people who want to get started in a career clothing retail?
Having a mentor that you can call on whenever you need advice has been utterly invaluable for me. It doesn’t matter if they are a year ahead of you in business or industry experts, the feedback they will offer you and tips on what to do and more importantly what not to do is priceless.
Don’t be afraid to ask around and see if there are any contacts you would like to reach out to. People are often flattered and more than happy to help. I’ve been lucky to receive a huge amount of support from my parents on the production and wholesale side of the business.