Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

The class of 2012: Alice Stone

Ahead of Drapers revealing this year’s 30 under 30 this weekend, we catch up with one of 2012’s ones to watch, Lily & Lionel creative director Alice Stone.

How did it feel being named in Drapers’ 30 under 30?

It was an absolute privilege to be recognised amongst some incredibly talented people in the industry.

What has happened in your career since then?

We were named one of Walpole’s Brands of Tomorrow 2012, which has been a massive honour and instrumental to the growth of Lily and Lionel. Through the nurturing and mentorship from industry experts such as president and chief executive of Thomas Pink Jonathan Heilbron and Harrods’ managing director Michael Ward we have received some invaluable guidance.

The brand has expanded into menswear, we have launched our autumn 12 collection and are currently working on an exclusive spring 13 range for fashion [London fashion independent] Matches. We have also grown the brand internationally, working with agents in Australia, Germany and France.

Do you have any tips or advice for other people who want to get started in a career clothing retail?

Having a mentor that you can call on whenever you need advice has been utterly invaluable for me. It doesn’t matter if they are a year ahead of you in business or industry experts, the feedback they will offer you and tips on what to do and more importantly what not to do is priceless.

Don’t be afraid to ask around and see if there are any contacts you would like to reach out to. People are often flattered and more than happy to help. I’ve been lucky to receive a huge amount of support from my parents on the production and wholesale side of the business.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.