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The class of 2012: Joanne Easthope

Ahead of revealing this year’s 30 under 30 this weekend, Drapers is catching up 2012’s ones to watch. Today we speak to George at Asda junior garment technologist Joanne Easthope.

How did it feel being named in Drapers’ 30 under 30?

Being selected as one of Drapers’ 30 under 30 in 2012 was truly amazing. It was a really rewarding feeling to know that my dedication was paying off. Being part of the Next Generation Academy and being invited as a guest speaker [for the 30 under 30 panel] was a great opportunity for networking.

What has happened in your career since then?

My company has acknowledged further my potential and I have moved department to a more challenging role. I am also acting as a designate while covering my own department.

Do you have any tips or advice for other people who want to get started in a career clothing retail?

If you believe you have a talent then don’t settle for second best. Think hard about what makes you shine out above the rest and why a company should invest in you. Be open to change, flexible and adaptable. Pursue as much work experience and placements as possible, even if they are unpaid.

Competition is tough, but this not only ensures you are interested in the right role but also helps build your confidence and gives you the foundations and grounding to help kick start your career. And finally, set realistic targets and goals for what you’re aiming for. Ask yourself: where am I now? Where do I want to be? How do I get there?


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