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The class of 2012: Laura Davies

This weekend Drapers revealed 2013’s 30 under 30, but today we catch up with one of last year’s stars, Boardman Bros key account manager Laura Davies.

How did it feel being named in Drapers’ 30 under 30?

It was really exciting, and a privilege to be involved. The industry can be competitive and challenging, so it was really nice to be recognised for what has been a lot of hard work.

What has happened in your career since then?

I am still working for Boardman Bros on fashion accessories. Since March I have been to both Tokyo and China twice, gathering inspiration and developing our spring 13 and autumn 13 collections. Working very closely with my fabulous designer, we have managed to grow our group of retail accounts by up to 50% year-on-year, which is a fantastic result in a difficult climate. Of course, the challenge now is to top that.

Do you have any tips or advice for other people who want to get started in a career clothing retail?

My advice would be to start from the bottom, and be involved with as many different projects as you can. In my career I started by doing the most basic of jobs in my first year and worked my way up to a senior level, which has given me an all round understanding and perspective on so many aspects of the business.

I also think that anyone looking for a career in buying would find some work experience in the supply side, even for a short time, really beneficial. That is because it helps to gain a rounded knowledge of factory capabilities, product development and design, and how to cost into retail price points.


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