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The class of 2013: Siobhan King

Ahead of Drapers revealing 2014’s 30 under 30 of young fashion professionals to watch in our January 11 issue, we catch up with the class of 2013. Today it’s New Look’s senior brand manager Siobhan King’s turn in the spotlight.

How did it feel being named in Drapers’ 30 under 30?
It felt fantastic to be nominated by the senior marketing team [at New Look] and it was such an honor to be recognised in the magazine that I have been reading religiously since starting out in retail.

What has happened in your career since then?
It’s been such a busy year for me and the whole New Look marketing team. Since we last caught up I’ve been working on New Look’s rebrand both internally and externally, and with 630 stores in the UK getting rid of all those old logos is no mean feat. I’ve since moved on from senior brand manager to working on all the marketing projects, which are driving the business’ future, allowing me to work cross functionally and try knew experiences.

Do you have any tips or advice for other people who want to get started in a career clothing retail?
It’s such an amazing industry to be involved in, very fast paced and like no other environment I’ve ever worked in. In regards to advice, I would say the best experience would be to get to know your customer because that should shape all of your business decisions. To do that spend time in store, at the customer service center and talk to your customer. They make all my decisions for me, I simply action things that make their experiences better.  

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