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Timeline: Celeb fashion line hits and misses

Following the news that Robbie Williams’ clothing brand Farrell ceased trading last week, Drapers looks back at the results of previous celebrity forays into the world of fashion.  

1999 – US rap star Jay-Z founds Rocawear label with Roc-a-Fella Records co-founder Damon Dash. As of 2012, Rocawear has annual sales of more than £435m.

2003 - No Doubt singer Gwen Stefani launches L.A.M.B, inspired by her own eclectic taste in clothes. Combining Hollywood movie star glamour with contemporary urban and Jamaican influences, the label currently has an annual gross income of £56m.

2004 - House of Dereon is launched by pop star Beyonce and her mother, inspired by three generations of their family. However the brand lands itself in controversy after a 2008 ad-campaign was panned for showing seven year old girls in make-up and heels.

2004 – Two-year old label Outkast Clothing, by US hip-hop duo Outkast, fails after Andre 3000 was quoted in a magazine article admitting he would never actually wear any of the line’s designs.

2006 - Actress twins Mary-Kate and Ashley Olsen launch their critically acclaimed label, The Row, with an ever-expanding range of ready-to-wear, eyewear and handbags. In 2012, the Council of Fashion Designers of America named them Womenswear Designers of the Year.

2007 – Kate Moss for Topshop collaboration ran for three years after its initial launch, and is understood to have helped lift profits by 10%. After a three year break, a new collection has been confirmed for spring 14.

2009 - Making the transition from Spice Girl to style-icon, Victoria Beckham launches her internationally-renowned fashion brand Victoria Beckham with a spring line of dresses. She has received consistently strong reviews ever since.

2009 – Liam Gallagher launches his hugely successful clothing line, Pretty Green, selling a selection of iconic parkas, polo shirts and accessories alongside limited edition vinyl. It goes on to win Menswear Brand of the Year at the Drapers Fashion Awards 2010.

2011- Kanye West presents his self-titled label at Paris Fashion Week to a star-studded audience. However, the over-hyped collection was met with mixed reviews.

2013 – Robbie Williams menswear brand Farrell ceases trading after just two years. The brand was stocked in in House of Fraser and Selfridges with a stand-alone store on Earlham Street.

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