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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion


Cindy Marritt Owner of Cindy’s in Sutton Bridge, Lincolnshire

Cropped trousers from Doris Streich (£69) and Robell (£44.99) have been selling well, as customers prepare for the warmer weather to reach the east coast. A lot of people have asked about dresses with sleeves, which designers don’t seem to want to produce – unfortunately we’re not all under 30, and might not want to show off our arms! We’ve noticed a distinct focus on casual dressing. That said, we also sell occasionwear, and John Charles dresses (£700) have been particularly popular this wedding season.  

Jane Levingston Owner of Angies of Budleigh in Budleigh Salterton, Devon

Oska’s range is fabulous this season, and its Tula dress (£219) is a bestseller. Michele’s Magic cropped jeans (£129) are flying out of the store, as is its camisole (£69) and zip jacket (£129) set with indigo and white stripes. Just White’s ‘By SE’ dress range is also selling well. Some days we are really busy and it can get a little crazy, but our proximity to the sea always helps to draw in customers.

Eugen klein

Eugen klein

Eugen Klein

Joanna Cullen Sales assistant at Burgundy in Biggar, Lanarkshire

We’ve been quite busy up to now, and Habella and Tia dresses (£99-£300) have been very popular. Coordinated separates by Eugen Klein (£69-£250) have sold well, too. The store has been quite busy, although customer shopping patterns have been quite unpredictable given the changeable weather.



Masai campaign ss17

Masai campaign ss17


Adini ss17

Adini ss17


June Swift Assistant at Adlib in Penrith

We’re starting to see our summer stock sell well, particularly summery tunics from The Masai Clothing Company (£68) and Adini (from £36.) Terminal One also does well because customers like its linen items and it’s a more affordable brand (from £28). There’s always a bargain going on at our store and of course we have our big Sale, which takes place in July.






Douglas ss17 high res

Douglas ss17 high res

Douglas & Grahame

Huw Boyce General manager at Walker & Ling in Weston-Super-Mare, Somerset

Meyer trousers always sell well for us (£79-£90) and we’ve noticed that the Weird Fish quarter-neck button sweatshirt has been popular with customers in the moonlight blue, apple and washed blue colours (£45). Douglas & Grahame shirts, knitwear and jackets remain popular, and we expect summer and sports jackets (roughly £135) to become popular in the upcoming months. We always look forward to summer because it sparks the arrival of day-trippers. That’s when the younger guests arrive for a seaside holiday and they come in to shop our summer, casual brands.  



Barbour ss17 campaign

Barbour ss17 campaign


Sarah Alexander Owner of Ahernes of Hellifield, North Yorkshire

Barbour trousers (£99), Olymp shirts (£49.95) and McGee sports jackets (£210) have been selling well, as men have gradually gotten into the mindset that they need to start looking for their summer things. Granted, it has taken them a little longer to come to that conclusion than the ladies, but business has been good and we’re optimistic about the summer season.  

Ben sherman short sleeve polo

Ben sherman short sleeve polo

Ben Sherman

Marc Wilks Director at Chatleys in Bury

Our three bestselling items at the moment are Meyer trousers (£79.99), Olymp shirts (£59.99) and Ben Sherman short-sleeve polos (£39.99), because they’re good quality and have a stylish fit. They’re also the kind of items that customers keep returning to our store to buy. Spring is always a good season for us, as it features lots of holidaywear and bright colours, which are popular with our customers, and we specialise in big sizes. We’ve been pretty busy here, and our online sales are picking up.


Canson 900 190 11

Canson 900 190 11


Grant Mitchell Director at Cooper & McKenzie in Dundee

Casual zipper jackets by Canson (£79) are popular with customers since the weather in Scotland has been so disappointing recently. Low temperatures have meant that people are reluctant to buy short-sleeved pieces, but this has meant our warmer stock has been more in demand. Meyer trousers (£89) and Olymp shirts (£49-£55) are also selling well.



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