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Young fashion Indicator, June 28 2014

What’s selling now in the world young fashion?


  • Sarah Sewell, Owner of Energy Clothing in Stamford, Lincolnshire

    “A Postcard From Brighton is one of the best-selling brands for us, with its tops (from £30) great for layering that come with a vest to wear underneath. This year, sales have been very good with customers spending between £100 and £150 on average. People are spending more and will invest in a pair of Replay jeans (from £100), which come in really nice washes and fits, and buy into a few really on-trend tops from Glamorous starting at £20.”

  • Raheel Nakhwa, Owner of Hope Clothing in Dunstable, Bedfordshire

    A Postcard from Brighton

    A Postcard from Brighton

    “Shoppers come here because we offer a wide selection - everything from T-shirts to jeans from brands including French Connection (from £30), Superdry (from £20), Glamorous (from £20) and Religion (from £20). But our bestseller has to be Ted Baker accessories and handbags (from £50). Our customers usually spend up to £150.”
  • Rowen Yoki, Owner of Fusion in Wadebridge, Cornwall

    “With the weather warming up in Cornwall, people have been coming in for lightweight dresses, shorts and patterned trousers. Vero Moda is one of our big-selling brands - its maxi dresses (between £12 and £35) are doing particularly well. A lot of customers are still buying into its patterned trousers,as well as those from Only (between £20 and 25). As our prices are so reasonable, customers will buy more than one item and spend around £45.”

“Sales are up on last year, especially in the last two months. This is down to the weather getting better and our brand mix. We stock brands including MiH Jeans and Sam Edelman, and Ted Baker is really popular - in particular, the tailored blazers (£205). On average, our customers will spend up to £200.”

Beverley Heywood, Manager of Cure in Lichfield, Staffordshire

  • Hemali Modha, Owner of Amulet Boutique in Bristol

    “We only opened in 2011 and we’re already known for our dresses from brands like Fever (from £60) and Emily and Fin (from £50). But our best-selling brand would be Ingenue London, with dresses from £80 to £85. Customers also keep coming back for the wonder jeggings (between £28 and £32) and tops (£20) from Vero Moda. On average, shoppers will spend between £55 and £60.”

Ted Baker

Ted Baker

  • Tanya Nicholls, Manager of Alisons in Skegness, Lincolnshire

“We’re always busy when it’s sunny and customers will spend around £100. Everything from Ted Baker does well (between £45 and £120), while Joules is another of our most popular brands, particularly the jackets (£170).”

  • Susanna Coop, Partner at Scarecrow Boutique in Crouch End, north London

    “In the recession people stopped spending money, but now they are gradually spending more. They could come in for one item or seven items, and spend between £9.99 and £200. Yuki Tokyo tunics, dresses and tops (from £20 to £60) are popular. But our customers also collect all the colours in the fitted dresses (£59.99) from Italian label Rinascimento.”


  • Jonathan Loofe, Head buyer at Loofe’s in Bury

    “Our top-selling brands are Luke and Duck and Cover, with T-shirts selling for around £30. Our average price point is between £35 and £40, although our customers usually spend about £50. The beginning of the Sale last week has had great results - our trade has almost doubled.”
  • Neil Tennant, General manager at Frank Bird in Barnsley

    “Our most in-demand brand right now is Hugo Boss. Its polo shirts (from £80) and shirts (from £100) are doing very well. Defining our average customer is difficult, because we sell to everyone between the ages of 18 and 70. Depending on the age of the shopper, they will leave having spent between £100 and £1,000.”
  • Neil Vernon, Director of Badgers Menswear in Wantage, Oxfordshire

    “At the moment, T-shirts and polo shirts from Fred Perry (from £50) and Jack & Jones (from £15) are selling strongly. Our average customers are aged between 25 and 55 and looking for something different. We are able to provide this as we offer a wide product selection. In terms of categories, denim is being a bit slow at the moment, but that’s usual in the summer.”
  • David Finley, Store manager of Elements in Norwich



“We’re selling lots of polo shirts and shorts at the moment, in particular from brands such as Luke (polos from £52, shorts from £60), Farah (polos from £60, shorts from £35), and Dr Denim (from £40). We try to make sure we bring our customers brands they can’t otherwise get in this area and we also really focus on customer service.”

  • Danny Shires, Owner of Cube in Lytham St Annes, Lancashire

    “Although Replay, Reiss and Duck and Cover have always been our top performers, what we are selling the most of right now are trainers from Pantofola d’Oro, a really nice Italian brand. They are out for about £100 and are perfect for our customers, who are mostly looking for something unique and not branded.”
  • Stuart Jurden, Store manager at Ministry in Redditch, Worcestershire

    “Luke, Lacoste and G-Star are really popular right now. Luke’s shorts, which we sell for between £50 and £60, and Lacoste T-shirts, which are all around £40, are our best-selling items. Our customers, young boys between the ages of 18 and 30, are mostly looking for something to wear when they go out, for parties and holidays.”


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