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Young fashion Indicator, May 31 2014

What’s selling now in the world of Young fashion?


  • Hannah Holloway Retail manager at Maze Clothing in Taunton, Somerset

“A new brand for spring 14 for us is French label Marie Sixtine. The Bleuet knit and Ivy skirt are both pretty, feminine and retail for under £100. I look for brands that can’t be found elsewhere in the Southwest, but also elegant styles, wearable prints and flattering colours. We offer promotions to members of our loyalty card scheme and do Sales twice a year, at Christmas and in the summer.”

  • Mike Pugh Owner of Aura in Ipswich

“The Diesel shift dress in orange and pink at £140 is popular, as well as the 7 For All Mankind skinny jeans in red and buttermilk at £190. Although these brands are both selling well, it seems shopping patterns have changed - customers are now more savvy with their buying habits and are spending less.”

“Bestsellers differ from week to week. The Lee Jeans collection is selling well, and its £50 shirt dress in various prints is popular. Customers like the fit, and it flares out at the bottom. The brand’s clean-wash blue denim jeans priced at £80 always sell.”

  • Narin Ibrahim Co-owner of Inocencia in Shrewsbury
  • Tracey Williams Womenswear buyer at Encore in Crosby, Liverpool

“When the sun’s out, business is better. French Connection dresses have been doing well. The Poppy dress, priced at £120, and the Summer Bark dress at £180 have been flying off the shelves. The wide crop tops in viscose fabric from Soaked In Luxury, at £39 to £49, are also in demand.”

  • Sarah Sewell Owner of Energy 2 in Stamford, Lincolnshire

Kevan Jon

Kevan Jon

“The skinny boyfriend washed-denim jean from Replay (£130), and the little playsuits (£30) and floral camisoles (£20) from Glamorous are selling strongly right now. We recently won the Independent Retailer award at the Rutland & Stamford Mercury Business Awards 2014, and saw lots of good feedback on Facebook and Twitter.”

  • Joanne Wood Buyer and general manager, Accent in Leeds

“The True Religion Super T bleached distressed skinny jeans at between £130 and £275 are popular, along with Replay’s Fabien cropped-cut boyfriend jeans at £120, which seems to be a seasonal trend. Business has been buoyant and people are finally
out of the winter wardrobe and shopping for summer.”

  • Danny Shiers Owner of Cube in Lytham St Annes, Lancashire

“Our best-selling items are the French Connection fine knit in lime for £75 and a tailored Tommy Hilfiger blazer in fresh colours, such as white and stone, at £125.”

  • Gemma Parker Owner of Diva in Yarm, North Yorkshire

“The structured dresses from Diva are doing well, in particular the cobalt blue colour, and these are all around £100. The Celeste dress at £165 from Kevan Jon has an amazing fit; it’s stretchy, flattering and cut well. It comes in pinks, apple green andbright colours, and is really popular. We have a fast turnover and we always replenish the store each week.”


  • Milan Ramanandi Manager and buyer at Lizard in Richmond-upon-Thames

“Paul Smith chinos in tan at £120 are a steady bestseller, because it’s a wearable, tapered style. The Scotch & Soda shirts in washed cotton - in brighter colours such as coral and blue at £90 - also perform well. We had 20% off everything last week, which was beneficial to business.”

  • Stuart Gordon Owner of Apache in Horsham, West Sussex

“Our best-selling brands are Fred Perry and Lyle & Scott. The Fred Perry polo shirt at £55 comes in 30 colours and the Lyle & Scott basic T-shirts are priced at £25, and these continue to do well. I am always looking for new brands, though. If a brand doesn’t do well, we clear it straight away.”

  • Tony Barnes Manager of Arnold Jeans Co in Nottingham

“The Superdry T-shirts and polos priced between £35 and £40 always sell well. Recently, the red colour has been very popular - I had to restock last weekend. Fred Perry polo shirts at £55 have also started to sell well because the weather has been warm. Business has picked up steadily since Easter. We have an ‘end of line’ rail for clearing stock that the regular customers know about, and that’s really thriving.”

“G-Star jeans in light stone priced at £85 are doing well, along with Religion T-shirts in black and dark grey, priced between £20 and £30. However, our steady best-selling brands are Lacoste and Luke.”

  • Stuart Gurden Store manager and buyer at Ministry in Redditch, Worcestershire
  • Ashley Downes Store manager at Hannigans in Coventry



“The Paul Smith long-sleeved knitted mélange grey and blue polos are very popular. They are easy to wear, classic and great for the British summer, priced at £115. The Orlebar Brown bulldog shorts in sky blue are also a bestseller. The shorts are made of old suit material and immaculately constructed in England and Portugal. It’s an exciting brand that wears well and sells itself.”

  • Luke Dennison Director of Ashes Menswear in Bournemouth

“The Thirty Ten cotton stretch, short-sleeved jerseywear has been flying off the shelves - it’s clean and simple and retails at £59.99. The Guide London long-sleeved shirt in navy has sold best - it has red and pink details that make it stand out. The quality of spend has gone up generally; customers seem to do one big shop and spend more.”

  • Mo Behradmehr Owner of Gaff in Bath

“Jeans from British brand Last & True, priced between £59 and £70, are our biggest sellers at the moment. MQT denim (£59 to £79), which is primarily younger styles, is in demand. The skinny carrot shape worn by Justin Bieber is selling well. We generally pitch a bit lower, so people can pick up a T-shirt too.”

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