Buyers and brands have praised mainstream trade show Moda, saying this week’s autumn 13 edition was the best in several seasons.
Although official visitor numbers were not available as Drapers went to press, early indications were that the three-day show, which took place at Birmingham’s NEC from February 17-19, was much busier than both last year’s autumn 12 edition and the spring 13 edition in August.
As well as buyers from independent retailers, buyers from multiples including selected Fenwick stores and John Lewis, plus etailers including Shop Direct and The Hut Group, were all spotted in the exhibition halls.
Buyers told Drapers the show, which offers womenswear, menswear, footwear, lingerie and accessories, represented a marked improvement on recent editions.
Lawrie Kemp, footwear buyer for The Hut Group, said: “There are a few more good brands here than last season. It’s definitely a much better show this time, and miles better than [menswear trade show] Stitch.”
Nigel Carr, owner of footwear etailer Shoes.co.uk, said he had seen several interesting brands: “Brakeburn is very interesting, so we’ll be watching that.”
Indie buyers agreed that they got what they wanted out of this season’s show. Desiree Lawless, owner of
women’s young fashion indie Bellefabulous in Edenderry, Republic of Ireland, said: “This is my first time at the show and I’m very impressed.
I’ve bought a few new brands already.”
Most of the brands Drapers spoke to also said they had a good show.
Peter Knight, sales manager at men’s footwear brand Base London, said it had been the best Moda show for over a year. “We’ve written lots of orders and not just from existing accounts,” he said.
However, Moda’s urban and footwear section, Flip, which launched last season, looked to be the quietest section of the show, with one brand telling Drapers: “It’s dead here. I’ve barely seen anyone even walk past, let alone come on the stand.”
Moda organiser ITE Exhibitions could not be reached for comment as Drapers went to press.