Marshall Lester, chief executive of transatlantic brand management consultancy ML Marketing, is among a number of parties circling lingerie giant Intimas after it went into administration last month.
Intimas chairman John Gibson is also thought to have submitted a bid this week for the lingerie firm, which includes the Charnos and Lepel brands and a private label operation.
Lester is believed to have tabled a bid with a group of investors.
Intimas first ran into difficulty last year and the recession coupled with currency fluctuations hit the business hard. Industry sources said Intimas’s failed retail venture had put added pressure on the business.
The combined annual turnover of the Lepel and Charnos brands is thought to be about £7 million.
Lester confirmed he was “looking” at the business, but declined to comment further.
A spokeswoman for administrator PricewaterhouseCoopers said: “We’ve received a number of expressions of interest and will review them over the week.”