Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Buyers hold back at Bubble

Pricing issues and recession fears sparked caution among buyers at London kidswear show Bubble this week.

Exhibitors said the effects of the weak sterling against the euro meant buyers were considering purchases carefully for autumn 09.

Joanne Davidson, design and production assistant at high-end girls’ brand Rachel Riley, said: “Every buyer is being much more cautious. Most came to the show for a look rather than to put down orders and went away to think about what they would buy into.”

But Deborah Medhurst, founder and director of No Added Sugar, said: “We’ve had a fantastic show – our best ever – and the show as a whole was busy and buoyant.

“Buyers were cautious and cut down on volume, but still bought from every style. Because most of our manufacturing is done in Europe, we’ve been squeezed by the strong euro, so we have cut our margins.”

Some kidswear indies said the kidswear market had yet to feel the effect of the downturn. Kidswear is traditionally one of the last sub-sectors to feel the pinch, with consumers said to be unwilling to compromise on the quality and quantity of what they buy for their children.

Rachel Wakefield, co-owner of Rococo in Dartford, Kent, said: “The old adage says that a recession means a baby boom, which is potentially great for us. The credit crunch has not affected the way we are buying.”

The next edition of Bubble London will run from June 21-23 at the Business Design Centre on Upper Street in Islington, north London.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.