Leather accessories brand The Cambridge Satchel Company has teamed up with online brand protection specialist MarkMonitor to crack down on counterfeit versions of its products.
Since starting to work with MarkMonitor in just a few months, The Cambridge Satchel Company has detected and carried out enforcement for over 1,000 counterfeit product listings on exchange sites, with some listings advertising the availability of thousands of units.
The brand protection programme has detected 29 e-commerce sites selling counterfeits and 76 sites cybersquatting on Cambridge Satchels brand by using the brand in the domain name.
Julie Deane, founder of the Cambridge Satchel Company, said: “It is a real shame that these counterfeits and fraudulent sites are preying on the innocent consumer.
“We have had letters and emails from customers, wanting to return a poor quality satchel, or to find out why their orders were not filled. When we check the order numbers, we find that they were not ordered from the official Cambridge Satchel Company, but from one of the fraudulent sites.
“These sites are trading on our name, our brand and our promotion and are not only taking sales away from us, but also forcing us to incur additional costs for increased customer service programmes and legal fees.”
Zatchels paid an undisclosed sum to the Cambridge Satchel Company.