Wholesale manager, Hentsch Man
What does your job involve?
My job is varied, as I’m involved with a small but expanding company [menswear basics label Hentsch Man]. During the selling season I spend my time introducing the brand to as many relevant retailers as possible. I work on inviting them to come to trade fairs or into our showroom to see the latest collection. I keep track of our retail accounts and communicate regularly with our buyers to make sure all is going well with the season. We also have sales representatives in the US, so I liaise with them on a regular basis to find out who has been placing orders.
What skills do you need?
It’s important to have a good understanding of all other areas that are involved with the brand, such as marketing, PR, design and production, which all tie in neatly with the sales role. Being a good team player is important. You need to be analytical with data and feedback to help identify who your core customer is and what sells.
What do you like and dislike about your job?
I really enjoy meeting interesting and quirky buyers from around the world, and hearing their responses to Hentsch Man. When they get excited, it makes us excited too. That, followed up with an order, is always a plus. I dislike the more mundane tasks involved with the running of a growing company, such as stock distribution.
How did you get to where you are today?
I graduated with a BA (Hons) in fashion design and then decided to move abroad to Copenhagen, where I worked as a design assistant at [contemporary womenswear label] Day Birger et Mikkelsen in accessories and womenswear. I came back to London after a year and did a three-month internship, funded by the University of the Arts London, at men’s swimshorts brand Orlebar Brown. Through my [industry] connections I was introduced to Alexia Hentsch, founder of Hentsch Man, who was at the time looking to employ someone. Hentsch Man seemed like an exciting brand and I was keen to get involved with it.
What is your proudest career achievement to date?
Working on the setting up and opening of our shop in Newburgh Street in London’s Soho was a proud moment. Seeing everything come together in a short space of time showed me that nothing is impossible.
What is your ambition?
I’d really like to push Hentsch Man to become more globally recognised. It would be great to see more men around and about wearing Hentsch Man. I also have a dream that one day I’ll run my own online business selling colourful and beautifully hand-crafted fair-trade clothing, accessories and homewares, sourced from all over the world. It’s more of a hobby-turned-business idea.
How do you intend to get there?
By working hard, and pushing onwards and upwards.
What three words sum you up?
Creative, meticulous, dedicated.
What advice would you give to someone wanting to follow in your footsteps?
Get involved with the brands you like, and try to meet the people who inspire you. Don’t be afraid to ask how things are done – connections go a long way.
2011 Wholesale manager, Hentsch Man
2010 Product internship, Orlebar Brown
2010 Design assistant, Day Birger et Mikkelsen
2008 Administrator and buyer, Madnomad.dk