Drapers probe leading Independents to get their View from the Shop Floor.
How do you set yourself apart as a young fashion indie?
We relaunched in November at a new location in the Argyll Arcade in Glasgow, and the new space has been brilliant. We sell a lot of made-to-measure pieces.
We have about 20 designers working for us and we now have a workshop adjoining the shop floor. To set ourselves apart from other retailers we have been running one-day workshops for customers including millinery, make-up lessons and dressmaking, where they can learn skills from the designers. Customers who have a basic grounding and understanding of how things have been made are also better customers.
We’ve seen sales dip in January, but we are counteracting that by running lots of events, which helps raise the shop’s profile.
How confident do you feel about business this year?
We don’t have lots of stock lying around the store, and we are continually thinking about ways we can add value. This year is going to be tough, there is no question about that, but you must remain optimistic. As a business we’re experimental and open to new things, which is crucial in the current climate.
What does this year hold for you?
This year is about raising the profile of the store and being in a space that suits us. Later in the year I am looking to take the designers
to different cities to showcase their work, with music, art and fashion-inspired parties, where they can sell their collections.
Camille Lorigo is founder of Che Camille in Glasgow young fashion designer boutique
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