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Catwalks, cakes and other tasty things

Many designers know who their customers are and they are seeking out more traditional and direct ways of communication with them. The trunk show is back - really it was never gone but it was always available to the loyal private customer.

Lots of boutiques do trunk shows or in-store fashion shows. I’ve been to several trunk shows at Browns and Caroline Charles has been doing in-store fashion shows for years. Recently I attended a trunk show at the Dorchester for Sonia Rykiel.

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