Chosen by Karl McKeever, brand director at visual merchanding consultancy Visual Thinking
I really admire womenswear and menswear boutique Cavells in Oakham in Rutland for its understanding and application of visual merchandising.
Every week the windows of the store are changed and always reflect a high standard of display. The windows typically feature branded collections attractively co-ordinated along with the use of props on a simple theme.
In the store itself, products are merchandised with clarity and focus, and always reflect the current fashion trends and show great attention to detail.
With a great choice of brands, a stylish store environment and high retail standards, it is a store that would compete favourably with many bigger and more established high street multiples.
But the thing about the shop is that it still retains all the exclusivity and service you would expect to get from a family-run store.
Address 16 Mill Street, Oakham, Rutland
Telephone 01572 770372
Managers Rosie Charlesworth and Amanda Miller
Brands include French Connection, Joseph, Marc Cain, Oui Set, Velvet