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Celebrity collaborations: a look back at the hits and misses

As Sainsbury’s announces it has extended its collaboration with TV presenter Gok Wan, Drapers’ looks back at other celebrity collaborations over the past few years.

October 2012Sainsburys extends collaboration with Gok Wan for another year
As the retailers’ most successful collaboration to date, Wan is to take on a further five capsule collections.

October 2012AdR for H&M
No stranger to a celebrity collaboration, H&M’s latest with Vogue Japan’s editor at large, Anna Dello Russo, brings a new accessories range to the retailer.

September 2012Professor Green unveils collaboration with Puma
“Cool and understated”, the rapper feels that working with Puma is the perfect way to dip his toes into the fashion design world.

August 2012Dorothy Perkins signs up the Kardashians
The US reality stars are set to unleash their glamorous Kardashian Kollection clothing line exclusively in Dorothy Perkins stores, just in time for Christmas party season.

July 2012River Island and Rihanna collection to launch Spring 13
The Bajan beauty is teaming up with River Island to design a collection reflecting the pop star’s fun and funky style.

January 2012Kelly Brook launches New Look lingerie range
Following her five year collaboration with New Look swim wear, the model continues to work her assets with a new lingerie collection for the store. 

January 2012David Beckham bodywear range for H&M
Gloden balls Beckham sends heart’s-a-flutter across the nation as H&M unveil his new bodywear collection

December 2011Cheryl Cole launches show collection with Stylist Pick
A regular on best-dressed lists around the world, singer and former X Factor judge Cheryl Cole brings her fashion-know-how to Stylist pick with a range of killer heels and boots.  

July 2011Next launches Geri Halliwell range
As one fifth of the Spice girls, Geri Halliwell is no stranger to red carpet glamour and the popstar shares her expertise in elegance with a range of eveningwear dresses for Next. 

January 2011 - Rio Ferdinand and footwear brand Five and Strut
The Manchester United football star teams up with Five and Strut for another season of fancy footwork at Selfridges’ Exchange store.

March 2010Fred Perry collaborate with Amy Winehouse
The soul singer firmly stamps her iconic retro style onto classic Fred Perry pieces in this quirky clothing and accessories collection.

February 2010Lipsy launches Pixie Lott collaboration
The ‘Pixie collection’ which includes party and festival ranges, is inspired by the young fashion favourite and will allow fans of the pop star to steal her fun and flirty style.

October 2009Fearne Cotton and Holly Willoughby join forces to design exclusive range for
The celebrity duo are the latest famous faces to join forces with the fashion website. Their exclusive range of womenswear will reflect their individual styles and kick off the etailers Christmas campaign.

March 2007Kate Moss debuted her first collection for Topshop
Fashion icon, Kate Moss unveils her eagerly awaited debut collection for Topshop allowing fashionistas across the globe to emulate the supermodels quintessential rock chic style.  

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