Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Chameleon starts selling online

Contemporary womenswear independent Chameleon has launched a transactional website to target international customers.

The site went live last month and Kerry Farrer, co-owner of the Carlisle-based retailer, said the response to date had been positive. “We haven’t started marketing the site yet, other than to our customer database,” she said. “But the response from our database has been good.”

As well as targeting overseas customers, Farrer will market the site in southern Scotland and north-east England via local press adverts. She said: “We will also introduce links between our site and the websites of  the brands we stock, which helps to raise our profile on Google.”

Brands stocked by Chameleon include By Malene Birger, Sarah Arnett and Paige Premium Denim. Other functions to be added to the site include a customer wish list, a news page with promotions and a monthly fashion column by co-owner Jessica Farrer.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.