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Changing Times

So it’s all change at Ben Sherman, as the news hit that we are going to have a new CEO next year. Pan Philippou is no stranger to me as he was my first boss when I used to work at Diesel many moons ago. It was there that I learnt the best-practice brand training that set the foundations of my career. 

 Back in those days Diesel was very much like a big family, where all the members were totally passionate and committed to living and breathing the brand. We worked hard and played hard together, and Ben Sherman isn’t that dissimilar. Of course it will be very sad to see our current CEO Miles Gray retire, but I’m sure Pan will fit in well and it’s going to be an exciting new phase for our brand. 

Change is always a strange thing; the great unknown can be unnerving. It’s human nature to want to cling on to the familiar, from where we sit in the office, to the route to work, to the team we work with. However there is also something thrilling about not knowing what will come next, and once you embrace life’s transient nature, then not much will shake you.

 In the last couple of years, a number of people I know found themselves, reluctantly, dealing with recession-fuelled change. However on talking to them now, many say that they havesince made significant leaps that they wouldn’t have otherwise, had that circumstantial nudge not been given. Innovation and flexibility are recommended by Ian McGarrigle* and Roger Tredre** respectively, as key tactics for surviving these trying times.

For others, maintaining the status quo in a risk-averse environment, means that positive changes will take a lot longer to bring about, albeit at a more palatable pace. Someone once said to me ‘if you always do what you’ve always done, you’ll always have what you’ve always had’ …..so I’m off to re-look at next years marketing strategy….  and then I’m going to rearrange my desk!

 

* Director of Content World Retail Congress

**Contributing Editor WGSN

 

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