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Chris Bishop

Chris Bishop

London, New York & Singapore


Chris began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first e-business degree. From there he held acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and House of Fraser before setting up 7thingsmedia in April 2009.

The London, New York & Singapore-based digital agency consistently delivers outstanding results and triple digit growth for it's clients. Including the likes of Agent Provocateur,, French Connection, GraziaShop, NET-A-PORTER, MyWardrobe, Liberty London, Ted Baker, Urban Outfitters & vente-privee.

Chris holds a plethora of accolades acknowledging his contribution to online marketing, including the prestigious title of “Marketer of the Year” from The Drum Magazine and a place in’s 100 Most influential People in Online Fashion.

Recent activity

Comments (10)

  • Comment on: Suppliers hit out at Arcadia's 'unacceptable' discount demands

    Chris Bishop's comment 5 August 2015 10:16 am

    Unethical, unprofessional or just unfair? Sadly common practice amongst large businesses to force their suppliers to give them rebates/discounts - using (you may wish to include abuse) their position doing it.

    Naturally, it can't be legally enforced it suppliers' remedy is cry breach of contract and the risk is they move to a new supplier.

    They are relying that suppliers will roll over.

    All rather unfair - or is that just business?

  • Comment on: Memo from Musgrave: Sell your store online, if not your wares

    Chris Bishop's comment 26 May 2015 2:59 pm

    Thanks for this interesting insight Eric.

    As an award-winning digital marketing agency working within fashion retail, we're very aware of the constant need to improve and update our clients eCommerce proposition and content whilst not impinging on their brand message nor alienating their existing customer base. A difficult act to manage but not insurmountable given the right amount of expertise I assure you.

    At we know how to maximise budgets of all sizes to generate immediate online/mobile sales and drive new customers in store.

    I'd recommend any fashion retailer having a chat with one of our experts prior to starting or dis-banding their online activity.

    Thanks again Eric and keep up the good work
    Matthew - 7thingsmedia

  • Comment on: Ecommerce growth means more shops will shut

    Chris Bishop's comment 13 January 2015 2:41 pm

    "Online retailing...has been a cannibalising channel from the start"

    Come on Richard!?

    This isn't Ecommerce vs. Retail.

    There is no E-business, no E-commerce, no E-tail, no E-Retail.

    It is now just retail. With as many active route to markets as possible. All working together. Yes they can have separate business models, even P&Ls but ultimately they are aligned in a proposition to the customer.

  • Comment on: It’s a new year and still profit is reality, turnover is vanity

    Chris Bishop's comment 9 January 2015 3:59 pm

    Surely profit over turnover has always been the focus!

    With the announcements this week for BANK and USC it is naturally a worrying trend for classical multi-brand retailers.

    Thierry I echo your comments on the basic principles commonly being missed at retail forums / panel discussions to the harm of the industry. Especially the emerging talent!

  • Comment on: Administrators lined up to close USC stores

    Chris Bishop's comment 9 January 2015 9:55 am

    "Annoymous" - I echo your comment with regards to the suppliers, and likewise add the 1,000+ employees.

    Sad story for USC (and formerly Republic).

    What does this means for Sports Direct's plan to improve their "upmarket" retail offering?

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