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Clarks to launch in Debenhams

British footwear brand Clarks is to launch in department store Debenhams for the first time this September.

Available from the first week of September, Clarks will be available in 10 Debenhams stores with its autumn 12 collection including Exeter, Hull, Liverpool, Meadowhall, Plymouth, Southend, Glasgow, Hanley, Manchester and Romford.

The brand will then launch its spring 13 collection into Debenhams Oxford Street store early next year.

A spokeswoman for Clarks told Drapers that the aim was to demonstrate the breadth of the brand’s range.

“Although everyone knows Clarks, not everyone knows the full range of products we have available, so we hope to be able to showcase some of that with our launch in Debenhams,” she said.

Earlier this month Drapers reported that Debenhams was targeting aggressive growth in its women’s footwear departments across the UK as it looked to double its market share in footwear by expanding its existing range and reaching out to new brands.

Meanwhile, Clarks plans to continue its collaboration with retail guru Mary Portas and department store group House of Fraser, rolling out its Mary for Clarks range to a further five more House of Fraser stores later this year.

The brand has also unveiled its Clarks Plus technology, a comfort technology designed to relieve pressure on the ball of the foot, which will be available on some of its footwear styles from spring 13.

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