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Clearance drives strong John Lewis sales

Sales at John Lewis soared last week as its Clearance sale drove strong online custom.

The department store took £63.83min the week to January 14, a 14.4% increase on last year’s performance of £53.58m which was held back by poor consumer spending following the VAT increase.

Fashion sales were also in positive territory, up by 5.1% driven by the cold weather which the retailer said helped drive sell-through on reduced to clear items.

Kidswear was cited as the standout performer with newness in the retailer’s boyswear collection a particular highlight. The retailer also said that early sales indications in menswear for the coming week are looking good.

Online sales rose 50.4% on last year with all categories growing sales by over 25% and Click & Collect sales double last year’s level.

John Lewis head of merchandising operations Sarah Morris said: “Our final Clearance marketing message drove footfall into branches and good trading of assortment and space delivered increases on both Clearance and full-price product.

“We hope to continue this sales momentum for the last two weeks of the financial year. The main opportunity is to surprise and delight customers with strong launches of our new season product in fashion and home as we gear up for an earlier launch of the home catalogue and more spring fashion stock than last year.”

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