Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Clothes launch for Figleaves

Lingerie etailer Figleaves will launch women’s clothing next week, as it looks to evolve into a fully fledged lifestyle etailer

The etailer has invested £1 million in the launch of its own-label womenswear brand, Figleaves Woman, which will sit alongside other womenswear brands including Hudson Jeans, American Vintage, Citizens of Humanity and Splendid on its website. An own-label kidswear range is also planned for later this month and a menswear range for later in the year.

Figleaves is branching out into new categories to boost sales and offset falling online lingerie sales. Etail trade body IMRG said lingerie sales in February fell 14% against last year.

Figleaves chief executive Julia Reynolds said Figleaves Woman was positioned at the upper end of Marks & Spencer and just below more premium high street chains such as Whistles and Reiss. Prices range from £15 to £120.

She said: “I know we can’t make a complete business selling lingerie alone, it’s too fringe. Lingerie has also been impacted by the recession. I’d like clothing to become 30% of the offer within a year.”

Figleaves, which launched eight years ago, has yet to turn a profit, but Reynolds said the business was on target to make a profit this year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.