Former Coggles chief executive and creative director Mark Bage has joined Grazia International Network as head of buying.
Bage will oversee the buying and merchandising functions in the newly created role at the company, publisher of Grazia magazine. He will target premium to luxury brands; it is thought customers will then be able to buy the products via Grazia’s website. Bage declined to provide further details.
He joins Richard Hatfield, former director of ecommerce and chief operating officer at Coggles, who joined Grazia International Network as a project director last year.
The position is in addition to Bage’s role as European marketing director of Japanese denim brand Evisu, which he took up in December. Bage told Drapers his responsibilities at Evisu include launching a new website and helping to reposition the brand in Europe and the US.
The move to introduce what is thought to be ecommerce across its website comes as publishers hunt for alternative revenue streams to prop up flagging circulation figures. Customers can already click on products on Grazia’s iPad edition and be sent through to retailers’ websites.
York independent Coggles entered administration last May. Its digital arm was bought by The Hut Group a month later and continues to trade.