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Cold weather drives sales of winter product at John Lewis

Sales of autumn fashion product increased 12% at John Lewis last week, due to the on-going cold weather.

The department store retailer saw sales of knitwear and winter boots also increase by 16% in the week to March 30.

Susan Young, head of merchandising for central operations at John Lewis, said: “Fashion was hit the most by the cold weather, with customers bypassing summer product such as sandals.”

Overall sales at John Lewis were up 23.1% compared to the same week the previous year, while online sales increased by 14.6%.

“With the school holidays in full swing, and the Shop Spring campaign under way, we are confident of a good performance across the board,” said Young.

She added: “Although it’s still on the chilly side, we have begun to see a glimpse of sunshine which should encourage customers to venture into our summer product and start thinking about spending more time outdoors. Stock and availability remains in a good position to support this footfall.”

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