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Fadi Shuman

Co-Founder & Ecommerce Director, Pod1 London/New York

About Fadi
Managing the UK operations, Fadi ensures that the agency is at the forefront of all digital strategies with a particular focus on multi-channel marketing, user centric design and eCommerce optimisation tactics. He currently operates between London and New York where Pod1 recently celebrated the 2nd anniversary of it’s international office.

Fadi’s career began in the Film & Television industry working as an Assistant Director on features such as The Mummy, Star Wars: The Phantom Menace and Eyes Wide Shut. His move to digital began in 1997 when he joined the BBC’s Y2K department in an attempt to save the world from the millennium bug.

- Follow Fadi’s ramblings at

- And read his ecommerce posts at


About Pod1
Creatively focused but commercially led, the Pod1 team are experts at originating creative ideas to help you sell things online…in other words, we’re crazy about Ecommerce!

Since 2001, and now from offices in London and in New York, Pod1 has been delivering world class ecommerce websites for many of the UK’s leading retailers. We have a unique approach to website design and build, founded on planning and insight development. We take time out to understand your brand, your business objectives and, most importantly, your customer before making recommendations for the design, functionality and usability of your website or campaign.

We actively partner with our clients and forge mutually prosperous long term relationships. For us, the delivery of the website is only the beginning. It’s only after launch that we roll our sleeves up and start driving qualified traffic to your highly optimised website.

And we love our clients: Jigsaw, Matthew Williamson, Net-a-Porter, Links of London, Kurt Geiger, Uniqlo, Coast, Anya Hindmarch…amongst others.

- For the latest in creative commerce, visit

- Follow our daily rants and recommendations at

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