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Asos News

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Asos sales up by one-fifthSubscription

12 July 2018 By Kaisha Langton

Asos has continued to gain market share with a reported retail sales increase of 22% to £802.7m from £660.1m in the four months to 30 June year on year.

Asos Comment

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Comment: The 'prisoner's dilemma' facing fashion retailersSubscription

17 October 2017 By

The ”prisoner’s dilemma” is a standard example in game theory. In it, two criminals can each betray the other to gain their freedom while increasing the other’s sentence, or stay silent to reduce both sentences. If each betrays the other, their sentences will remain the same. 

Asos Features

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Try before you buy: the ultimate customer convenience?VideoSubscription

2018 29 June By Kaisha Langton

Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.