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In The Style: Latest News

In the style asda

In The Style strengthens Asda tie-upSubscription

9 October 2019 By

Fast fashion etailer In The Style and supermarket chain Asda have unveiled dual-branded lorries, as they strengthen their distribution deal. 

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Editor’s Comment: Facing the pressure of the fast fashion worldSubscription

25 September 2019 By

The high-stress world of fast fashion was laid bare last week in the first episode of a six-part BBC Three documentary on womenswear etailer In The Style.

Adam frisby seated

In The Style to launch BBC documentarySubscription

3 September 2019 By

Manchester-based fast fashion etailer In The Style is to be the subject of a BBC documentary.

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Record-breaking influencer collaboration for In The StyleSubscription

21 May 2019 By

Fast fashion etailer In The Style has broken new records with its latest collection with influencer Lorna Luxe.

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In The Style: ‘Anyone can start up’ Subscription

15 May 2019 By

Adam Frisby, founder and director of fast fashion etailer In The Style, gave advice to delegates at Drapers Digital Festival on how to foster and maintain a start-up culture when the business starts to scale up.

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In The Style to stop retouching all imagery Subscription

14 February 2019 By

Manchester-based etailer In The Style has pledged to stop retouching all of its website and social media imagery, starting with its new advertising campaign.

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In the Style’s Lorna Luxe range breaks records Subscription

11 February 2019 By

Fast fashion etailer In the Style recorded its most successful hour ever yesterday following the pre-sale launch of its new range with influencer Lorna Luxe.

Next gen alumni

What the rising stars of Drapers 30 Under 30 did next Subscription

9 January 2019

As Drapers’ 30 Under 30 talent-spotting initiative reaches its 10th year, we catch up with alumni to discover how their careers developed and hear their top tips for the Drapers Next Generation. 

dani dyer

In The Style's Love Island collaboration breaks recordsSubscription

15 October 2018 By

In The Style’s collaboration with one of the winners of Love Island, Dani Dyer, broke records last week with more than 500,000 visits to the site on its first day. 

Dani Dyer

In The Style to launch collaboration with Dani DyerSubscription

6 September 2018 By

Fast fashion etailer In The Style is teaming up with Dani Dyer, one of the winners of ITV2’s Love Island, for an exclusive collection.

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Try before you buy: the ultimate customer convenience?VideoSubscription

2018 29 June By Kaisha Langton

Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.