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The high-stress world of fast fashion was laid bare last week in the first episode of a six-part BBC Three documentary on womenswear etailer In The Style.
Adam Frisby, founder and director of fast fashion etailer In The Style, gave advice to delegates at Drapers Digital Festival on how to foster and maintain a start-up culture when the business starts to scale up.
Manchester-based etailer In The Style has pledged to stop retouching all of its website and social media imagery, starting with its new advertising campaign.
Fast fashion etailer In the Style recorded its most successful hour ever yesterday following the pre-sale launch of its new range with influencer Lorna Luxe.
As Drapers’ 30 Under 30 talent-spotting initiative reaches its 10th year, we catch up with alumni to discover how their careers developed and hear their top tips for the Drapers Next Generation.
In The Style’s collaboration with one of the winners of Love Island, Dani Dyer, broke records last week with more than 500,000 visits to the site on its first day.
Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.